Brazil’s franchise market continues to demonstrate remarkable resilience and growth, solidifying its position as one of the most dynamic sectors in the country’s economy. The Associação Brasileira de Franchising (ABF) says that the sector grew by 10.8% in real terms over the past year, with sales going from R$264.9 billion to R$293.5 billion. This good performance, which is due to lower inflation and higher employment rates, is a sign that new investors looking for proven business models will find it easy to invest.
There are now more than 200,000 franchise units in Brazil, covering a wide range of areas such as health and beauty, food, education, services and retail. This carefully chosen list includes five well-known franchise networks that operate in Brazil. They were chosen because of their market presence, growth trajectory, innovation and impact on the country’s franchising landscape. These networks offer excellent chances in 2026, whether you’re a first-time business owner or an experienced investor looking to diversify your portfolio.
How We Selected the Top Franchise Networks in Brazil
We evaluated the networks included in this list using the following general criteria:
- Market Presence and Scale: How many units you have and where you sell them in Brazil
- Growth Path: Plans for growth and recent performance data
- Brand Recognition: How well-known and respected a brand is in Brazilian consumer markets
- Innovation and Flexibility: Responding to changes in consumer behavior and market trends
- Investment Accessibility: A variety of models that work for different types of investors
List of Top 5 Franchise Networks in Brazil
5àsec
Mikro Market
Touti
Doutor Sofá
Santa Carga
A Closer Look at Each Franchise Network
1. 5àsec
5àsec, a laundry chain that started in France, has just opened its 600th store in Brazil, making it the company’s biggest market in the world. 5àsec is the main business of Grupo Fith, a holding company that also owns LavPop, a network of self-service laundries. It is present in all Brazilian states. The company has grown faster by using different types of businesses, such as express units, digital lockers, dropboxes and store-in-store models in supermarkets and gas stations.
Key Services and Models
- Laundry service with all the bells and whistles (Standard and Express)
- Laundry that you do yourself (LavPop brand)
- Digital locker systems for picking up and dropping off clothes
- Partnerships with retail and gas station networks for store-in-store sales
Ideal Investor Profile
Investors are seeking exposure to the essential services sector with multiple entry points, from self-service models requiring no employees to full-service operations with staff. The network suits both first-time entrepreneurs and experienced business owners.
Notable Strengths or Differentiators
5àsec’s main strength is that it is the market leader and has a unique way of growing. The company uses Sales Development Representatives (SDR) to automate the first contact with investors and increase the number of scheduled meetings by 50%. Grupo Bittencourt named this innovation one of the Top 25 in Brazilian Franchising. It was the only laundry network to win.
The Brazilian market has a lot of room to grow. Sindilav (São Paulo’s Intermunicipal Union of Laundries) says that only 4% of the people who work in Brazil use laundry services right now. CEO Fábio Roth says that the company’s goal is “to make laundry services available to everyone, making caring for clothes a modern, easy and smart habit.”
By 2026, the network wants to have 700 5àsec units in different types of stores and 200 LavPop laundries, for a total of 900 units managed by Grupo Fith. Depending on the format, the investment can be anywhere from R$185,000 to R$490,000. The average monthly income is between R$22,000 (self-service) and R$82,000 (Standard 5àsec).
Contact Information
Website: www.5asec.com.br
2. Mikro Market
Mikro Market is a network of independent markets that has become one of the top players in Brazil’s quickly growing micromarket segment. The company now runs over 400 units in 10 Brazilian states, including Paraná, Bahia, Ceará, Alagoas, Goiás, Distrito Federal and Santa Catarina are all in São Paulo, Minas Gerais, Espírito Santo and Bahia. The network wants to grow quickly and be in all of Brazil’s capitals by 2028.
Key Services and Models
- 24/7 autonomous convenience stores
- Retail solutions that use technology
- Franchise model that focuses on technology, growth and making money
Ideal Investor Profile
Entrepreneurs are seeking exposure to the retail and convenience sector with a technology-driven, scalable model. The network appeals to investors interested in automated retail and the growing demand for 24/7 shopping options.
Notable Strengths or Differentiators
Mikro Market’s growth strategy includes technology, a franchise model that can grow and a strong focus on making money for franchisees. These are the three pillars that have kept the network growing steadily. The acquisition of Get and Go represents an important turning point for the company. It sped up growth and led to 30 new franchisees in São Paulo state within months of the merger.
“More than just opening more stores, we want each franchisee to have a healthy and profitable business,” says CEO Raphael Pinho. That is the main part of our plan. By the end of 2026, the network wants to have 600 units and by 2030, it wants to have 1,000 units in use.
Mikro Market stands out in the competitive autonomous retail space because it takes a disciplined approach to growth, putting unit performance ahead of pure growth. The network’s focus on key areas, especially the Southeast and Northeast, puts it in a good position to continue leading Brazil’s convenience store transformation.
Contact Information
Website: www.mikromarket.com.br
3. Touti
According to ABF recognition, Touti is one of the fastest-growing micro-franchises in Brazil. The company makes high-fixative authorial perfumes and has come up with a flexible model that can work with businesses of all sizes and levels of investment.
Key Services and Models
- Cosmetics and perfume retail
- Three business models: Smart Kiosk, Full Kiosk and Physical Store
- Authorial fragrance products with high customer loyalty
Ideal Investor Profile
Investors are seeking entry into the beauty and cosmetics sector with relatively low capital requirements. The model appeals to entrepreneurs interested in retail, those with mall access and individuals looking for quick return potential.
Notable Strengths or Differentiators
Touti’s best feature is its excellent return metrics. The network says that the investment will pay off in about five months if you only put in R$ 12,000 and make an average of R$ 15,000 a month. Because of this short payback period, Touti is one of the most capital-efficient franchise opportunities in Brazil.
The company has many different models to choose from, so investors can pick the one that works best for their business and investment goals. The Smart Kiosk and Full Kiosk formats are cheaper ways to get started, but the Physical Store option is better for investors who have more money and want to grow their business.
Touti’s success shows some bigger trends in Brazilian franchising, like the rise of micro-franchises, the beauty sector’s continued strength and people’s desire for luxury goods that are easy to get. According to ABF data, the Health, Beauty and Wellness segment had one of the best performances of all franchise categories, growing by 13.1% in the most recent period.
Contact Information
Website: www.touti.com.br
4. Doutor Sofá
Doutor Sofá, which won the Melhores Franquias do Brasil awards for Best Microfranchise and Franchisee Satisfaction, is now a leader in the growing field of repair and maintenance services. The company cleans, repairs and restores sofas and other furniture. It uses the fact that more people are choosing to keep their furniture instead of getting new ones.
Key Services and Models
- Cleaning the upholstery and couch
- Repair and restoration services
- How to care for leather and fabric
- A microfranchise model that doesn’t cost a lot to get started
Ideal Investor Profile
This model is ideal for entrepreneurs who are looking for a service-based microfranchise that boasts proven systems and high satisfaction ratings. The model suits hands-on investors willing to deliver services directly, as well as those who can build and manage teams as the business scales.
Notable Strengths or Differentiators
Doutor Sofá was named Best Microfranchise because it has made a great model that can be copied and scaled up to give franchisees the same results every time. Raphael Quadros, one of the company’s founders, says that the company grows as people’s behavior changes. More and more people are using repair and maintenance services for their products.
The network wants to have 330 working units by the end of 2025. It wants to grow its revenue by 10% by adding more units, strengthening its brand and raising the average ticket price in existing units. Quadros knows that there will be problems ahead: “We have strengthened two pillars: efficiency and differentiation. This is because operational costs are going up and people are becoming more rational about how they use resources.”
The company’s answer includes tech tools and training programs that are meant to boost unit sales. Doutor Sofá stands out in Brazil’s franchise ecosystem because it focuses on the success of its franchisees and is in a service sector that can handle tough times.
Contact Information
Website: www.doutorsoafa.com.br
5. Santa Carga
Santa Carga is a network that specializes in charging totems with WiFi marketing capabilities. It was founded in 2013 and is part of the Super Franquias holding company. Each unit can charge up to 14 mobile devices at the same time while showing ads. The company started in Rio de Janeiro and now has 960 locations all over Brazil.
Key Services and Models
- Charging totems that can show ads
- Platform for WiFi marketing
- Self-sufficient business model that doesn’t need any employees
- Low-cost microfranchise format
Ideal Investor Profile
Investors seeking a truly autonomous, low-maintenance business model. The ideal candidate is someone with access to high-traffic locations for totem installation and the ability to manage the advertising sales component of the business.
Notable Strengths or Differentiators
In the Brazilian franchise market, Santa Carga’s model really stands out. The franchisee owns their own unit (totem) and is responsible for finding installation points and managing the 40 ads that each device can hold. This is because the business format is autonomous and does not need employees.
The investment needed is R$ 19,900 and the average monthly income is R$ 8,316. The investment will pay off in eight months. Investors looking for extra income or to diversify their portfolios will find Santa Carga appealing because it requires little money to invest, runs itself and has the potential for quick returns.
With 960 units spread out across Brazil, the network shows that the model can be copied and is accepted by the market. Santa Carga has come up with a dual-revenue stream model that maximizes unit economics by combining an important customer service (charging devices) with advertising revenue. The company is part of a growing trend of micro-franchises that use technology to make things easier to run.
Contact Information
Website: www.santacarga.com.br
Honorable Mentions: Other Notable Franchise Networks
The Brazilian franchise ecosystem includes numerous other networks worthy of recognition:
- Honest Market Brasil: Leader in autonomous micromarkets with over 550 stores across 23 states and the Federal District. Honest Market Brasil offers an investment starting at R$ 50,000, with a projected payback period of 12 months.
- Acquazero: One of the largest automotive aesthetics networks, operating 191 units with sustainable water-reduced solutions. Investment from R$ 25,000.
- Encontre Sua Viagem is a network of 502 tourism agencies that invest at least R$ 10,000 and serve the growing travel industry.
- Lave & Pegue: A self-service laundry network with 322 locations, an investment of R$ 73,400 and a payback period of 12 to 24 months.
- Aiqfome is a food delivery app that focuses on cities and has more than 6 million users and 33 million orders each year. Investment starts at R$ 26,000.
- NTW Contabilidade is a network of accounting services with more than 250 locations. The initial investment is R$ 12,900 and the company expects to pay back the money in 18 to 36 months.
- Morana Acessórios: The accessories network was named Franchise of the Year. It expects its sales to grow by 20% in 2025 and 10% in 2026, with 80 new stores opening.
How to Choose the Right Franchise Network in Brazil
- Define Your Investment Capacity: Franchise investments in Brazil span from R$ 2,500 (Gigatron technology franchise) to over R$ 870,000 (Multicoisas retail network). Please ensure you have a clear understanding of your available capital, including funds for initial fees, build-out, working capital and reserves.
- Assess Your Desired Involvement Level: Some models demand hands-on daily operation (Doutor Sofá, traditional retail), while others offer more passive income potential (Santa Carga, autonomous markets). Match the model to your available time and operational preferences.
- Check the Sector Resilience: ABF data shows that all 12 franchise segments are growing steadily. The Cleaning and Conservation (14.5%), Health, Beauty and Wellness (13.1%) and Food—Commerce and Distribution (12.7%) segments have done the best recently. Think about industries that fit with long-term changes in consumer behavior.
- Check the satisfaction of franchisees: Recognition programs like the Melhores Franquias do Brasil award highlight networks with strong relationships between franchisees. Doutor Sofá’s award for Franchisee Satisfaction shows how important this metric is.
- Know about support and training: The support system is the main reason to franchise. Examine the offered initial training programs, ongoing operational support, marketing assistance and technology platforms.
- Look at the Franchise Disclosure Document (COF) and carefully examine the investment requirements, royalty and fee structures and projected financial performance. Look at more than one network in your target sector.
- Talk to current franchisees: They are the best source of information. Ask them about their time with the franchisor, what problems they ran into and if they would make the same choice again.
Brazil’s franchise ecosystem has many different options, including basic services, technology-enabled micro-franchises, beauty and retail, independent markets and home services. The five networks—5àsec, Mikro Market, Touti, Doutor Sofá and Santa Carga—show different ways to help Brazilian businesspeople and consumers in 2026.
5àsec is a leader in the essential services sector and is always coming up with new ideas. They have big plans for growth and use technology to find new investors. Mikro Market is a growing autonomous retail segment that combines technology, scalability and a strict focus on franchisee profitability. In the beauty industry, Touti has outstanding capital efficiency, with a payback period of less than six months. Doutor Sofá shows how excellent service and happy franchisees can help the maintenance economy grow in a way that lasts. Santa Carga is the first company to use technology to create autonomous business models that have two sources of income and are easy to run.
The Brazilian franchise market is still growing quickly, with sales of R$293.5 billion in the last year and a 10.8% increase. This performance, which was achieved despite tough macroeconomic conditions like high interest rates and limited credit, shows that the franchise model is strong and Brazilian networks can adapt.
The current environment gives potential franchisees an unprecedented number of choices in terms of investment levels, sectors and operational models. There are opportunities for every type of investor and level of ambition, from micro-franchises that only need a small amount of money to established networks with hundreds of units.
We suggest that readers look into these networks more, ask for disclosure documents, talk to current franchisees and figure out which partnership is the best fit for their financial goals, risk tolerance and lifestyle goals. The franchise revolution in Brazil is gaining momentum, with these five networks serving as examples of innovative ideas, effective execution and a strong focus on the market.
FAQ
1. What services do franchise networks in Brazil typically offer?
Brazilian franchise networks span diverse sectors, including food service (restaurants, delivery concepts), retail (cosmetics, accessories, jewelry), services (cleaning, maintenance, laundry), health and beauty (salons, aesthetics), education (language schools, tutoring), technology (software, autonomous equipment) and specialized business services (accounting, credit intermediation, marketing).
2. How much does it cost to invest in a franchise in Brazil?
The amount of money you need to invest depends a lot on the network, format and location. You can start a micro-franchise for as little as R$ 2,500 (Gigatron) or as much as R$ 20,000 (Santa Carga, Jan-Pro micro models). Mid-range investments of R$ 50,000 to R$ 250,000 can cover most kiosk, home-based and small retail formats. For large-format retail and food franchises, the cost is usually between R$ 250,000 and R$ 800,000. Most networks have more than one model to fit the needs of different types of investors.
3. How do I know if a franchise network in Brazil is reliable and credible?
Key indicators include ABF association membership, recognition in industry awards (Melhores Franquias do Brasil, Top 25 do Franchising Brasileiro), transparent Franchise Disclosure Documents (COF), audited financial statements, franchisee satisfaction ratings, operational track record (unit count and longevity) and willingness to provide existing franchisee references. Speaking with current franchisees remains the most reliable validation method.
4. Are franchise networks in Brazil suitable for first-time entrepreneurs?
Yes, many franchise networks specifically target first-time entrepreneurs with comprehensive training programs, operational support and simplified business models. Micro-franchises like Santa Carga, Touti and many home-based models require no prior industry experience. The franchise model’s core value proposition—a tested system with ongoing support—particularly benefits first-time business owners.
5. What should I prepare before contacting a franchise network in Brazil?
Prepare a clear assessment of your available investment capital (including reserves), preferred geographic region, desired involvement level (hands-on vs. passive), target return expectations and any industry preferences. Research multiple networks in your target sector, prepare questions about training, support and unit economics and be ready to request and review Franchise Disclosure Documents (COF).
6. How long does it usually take to see results from a franchise investment?
Timelines vary significantly by model and sector. Micro-franchises with low investment can achieve payback in as little as 5-12 months (Touti, Santa Carga). Service franchises typically project 12-24 month returns (Doutor Sofá, Jan-Pro) . Larger retail and food investments may require 24-48 months to recover initial capital (Multicoisas, Casa do Construtor) . These projections depend heavily on unit location, management quality and market conditions.
