Artificial intelligence, huge venture capital investments and the urgent need to digitize one of the world’s most complicated labor markets are all driving a historic change in Brazil’s HR technology sector. The ecosystem has attracted more than $200 million in venture capital as investors bet on startups that can solve Brazil’s unique HR problems. Experts anticipate the market to reach a valuation of approximately $1.2 billion by 2023, with an annual growth rate of 18% to 22%.
The Brazilian HR tech scene includes hiring and onboarding, payroll and benefits, performance management and employee engagement. AI is the main theme in all of these areas. A Dell study found that more than 70% of Brazilian HR departments already use automation and 89% plan to use it more in the near future. But only 42% of them have adopted AI, which means there is a lot of room for growth.
This carefully chosen list includes five amazing HR tech companies that do business in Brazil. They were chosen because they have a lot of market traction, use artificial intelligence in new ways, have raised a lot of money and can solve important problems in the workforce, such as deskless workers, compensation strategy, behavioral profiling and performance automation.
How We Selected the Top HR Tech Companies in Brazil
The companies featured in this list were evaluated based on the following general criteria:
- Funding Scale and Investor Quality: The ability to get a lot of money from top-tier venture capital firms in the US and around the world, such as Khosla Ventures, Kaszek, Goodwater Capital and Andreessen Horowitz.
- Market Traction and Client Base: Leading Brazilian companies, especially in the fast-growing tech and financial services sectors, have shown that they use it.
- Innovation and AI Integration: Using AI to solve specific HR problems instead of using technology just for the sake of using it
- Vertical Specialization: Focus on underserved segments, including deskless workers, compensation strategy, behavioral profiling and performance automation
- Team Excellence: Founders with deep technical expertise, successful entrepreneurial track records and understanding of Brazil’s complex labor landscape
This selection is for informational purposes only and does not represent an official or exhaustive ranking of all HR technology companies operating in Brazil.
List of Top 5 HR Tech Companies in Brazil
- Comp
- Humand
- Solides
- Gupy
- Kipon
A Closer Look at Each HR Technology Company
1. Comp
Comp is a Brazilian startup in the HR tech space that is making AI-powered software to change the way companies pay their employees and manage their HR. The startup was started by Cornell graduates Christophe Gerlach (who spent almost two years investing in HR tech for General Atlantic) and Pedro Bobrow (a Brazilian native and former Lyft product manager). It launched in late 2022 with a big goal: to become the HR team itself, not just sell software to it.
Core Technology and Application
Comp uses AI-powered software and real-time salary data from more than 1,000 companies to help businesses come up with better ways to pay their employees. The platform handles everything from designing pay structures to planning total rewards, making it a tech-enabled, outsourced compensation function.
The startup also has “forward-deployed” experts, who are former HR executives who work with clients to come up with plans for hiring, pay and performance. These professionals are not consultants; they are part of existing HR teams and are crucial for improving Comp’s technology. Gerlach says, “Our forward-deployed HR execs do all the work by hand at first and then they use that work to teach the AI how to think in best practices.”
Ideal Client Profile
Companies seeking to build sophisticated compensation functions without hiring full-time specialists, particularly fast-growing technology companies and enterprises needing data-driven pay structures.
Notable Strengths or Differentiators
Comp’s most significant differentiator is its investor lineup. In February 2026, the startup raised a US$17.25 million Series A round led by Khosla Ventures—marking the legendary Silicon Valley firm’s first-ever investment in a Brazilian company. General partner Keith Rabois has joined Comp’s board of directors, providing world-class strategic guidance. Other investors include Kaszek, Canary, Abstract Ventures and Endeavor Catalyst.
Comp positions itself as an AI alternative to traditional compensation consultancies like Mercer, Korn Ferry and Willis Towers Watson, while also competing with global HR platforms such as Ripple and Workday. The company chose Brazil as its launch market because many local companies lack traditional HR software, allowing Comp to introduce a new, automated model rather than competing with established platforms.
The model has already gotten a lot of attention; clients include Nubank, QuintoAndar, Creditas and “pretty much every unicorn in Brazil. ” Comp is now looking to grow in the US and other countries.
Contact Information
Website: https://comp.vc/en
2. Humand
After a record-breaking Series A round, Humand, an HR technology startup from Argentina, has made Brazil its top strategic priority. Nicolás Benenzon (CEO) and Gerónimo Maspero (CTO) started the company. They made a platform just for the millions of deskless workers that traditional HR solutions have always ignored.
Core Technology and Application
Humand’s platform helps operational workers—people who work in retail, manufacturing, logistics and services and don’t have corporate email or fixed desks—manage their talent and communicate with each other. The mobile app brings together internal communication, onboarding, training, recognition and measuring the workplace climate into one place.
The company uses AI to automate HR tasks that are done over and over, tailor learning paths to each employee and create predictive metrics about turnover and engagement. This lets them make data-driven decisions about how to manage their workforce.
Ideal Client Profile
Large organizations, such as retail chains, manufacturers, logistics companies and service providers, have distributed operational teams and need to communicate, train and engage employees without corporate email access.
Notable Strengths or Differentiators
In February 2026, Humand closed a Series A round of US$66 million—a record for the HR tech category in Latin America. The round was led by Kaszek Ventures and Goodwater Capital, with participation from Marcos Galperin, founder and CEO of Mercado Libre, along with Rauchg, Martin Varsavsky, Y Combinator and Newtopia VC.
The size of this round makes it clear that digitizing operational work is now a top priority for big global funds. Humand already does business with companies in Brazil and the new money will help the company grow faster there, which is the biggest market in the region and a key area for any B2B startup looking to grow on a continental scale. The business also wants to strengthen its presence in Mexico, Colombia and Chile.
Contact Information
Website: Information not available in search results
3. Solides
Solides is an HR tech company based in Belo Horizonte that has become one of the most important companies in Brazil’s startup ecosystem. Solides is the best startup in Belo Horizonte, according to StartupBlink’s own scoring system. The company makes behavioral management software that boosts employee productivity and lowers turnover costs.
Core Technology and Application
Solides makes software that can recognize behavioral profiles used in all stages of an employee’s life, from hiring to management to professional development. The platform is for HR professionals, coaches and teachers. It gives them tools to understand and use behavioral patterns to improve the performance of their employees.
The company’s approach combines psychological assessment methodologies with scalable technology, enabling organizations to make more informed decisions about talent acquisition, team composition and employee development.
Ideal Client Profile
HR departments seeking data-driven insights into employee behavior, companies focused on reducing turnover through better cultural fit and organizations implementing behavior-based management practices.
Notable Strengths or Differentiators
Solides has reached an impressive level of size and recognition in Brazil’s competitive HR tech market. Belo Horizonte is where the company is based. It is the fourth-largest startup ecosystem in Brazil and has a large number of employees and customers.
While specific funding figures are not detailed in available sources, Solides consistently ranks among the most funded and highest-scoring startups in its home city, competing successfully with companies across multiple sectors. Its focus on behavioral management addresses a fundamental HR challenge: understanding and predicting how people will perform and interact within organizations.
Contact Information
Website: https://solides.com/en/
4. Gupy
Gupy is one of Brazil’s most well-known HR tech startups. It focuses on AI-powered hiring and talent acquisition solutions. Even though there aren’t many search results that give specific information about funding and operations, industry analysis consistently names Gupy as a market leader in Brazil’s competitive HR tech landscape, along with Kenoby and Revelo.
Core Technology and Application
Gupy’s platform uses AI to make the whole hiring process easier, from posting jobs and finding candidates to screening, testing and hiring. The technology helps businesses hire more people more quickly and find better matches for candidates by using data to make decisions.
Ideal Client Profile
Companies of all sizes seeking to modernize their recruitment processes, particularly organizations handling large volumes of applicants and those needing to improve hiring speed and quality.
Notable Strengths or Differentiators
Gupy has made a big impact on the Brazilian market and is now the go-to tool for businesses that want to digitize their hiring processes. The company is one of the first Brazilian HR tech startups to grow to a large size and it still competes well with both international companies and newer ones that use generative AI.
Industry analysis suggests that Gupy’s competitive differentiation hinges on user experience, compliance with Brazilian labor regulations, integration capabilities and pricing—the key success factors in Brazil’s evolving HR tech market.
Contact Information
Website: www.gupy.com.br
5. Kipon
Karla Ribeiro started Kipon, a Brazilian HR technology startup that makes AI-powered tools for managing performance. The 2026 Aurora Tech Award, an inDrive program that honors great female tech entrepreneurs from emerging markets, named the company one of the top 100 women-founded startups in the world.
Core Technology and Application
Kipon uses AI to automate performance reviews, turning what is usually a manual and subjective process into a data-driven system that gives feedback all the time. The platform helps businesses get a better idea of how much their employees are contributing and gives them useful information for professional growth.
Ideal Client Profile
Companies are seeking to modernize performance management, move away from annual review cycles and implement more frequent, data-driven feedback processes.
Notable Strengths or Differentiators
Kipon’s selection for the Aurora Tech Award’s 2026 global top 100—chosen from more than 3,400 applications across 127 countries—represents significant validation of its technology and market potential. Brazil was one of the highest-represented countries in the competition, reinforcing the country’s position as Latin America’s most active ecosystem for female-led innovation.
Karla Ribeiro, the founder, joins a group of well-known Brazilian women entrepreneurs who are known for creating scalable solutions that have a big social impact. Winners of the Aurora Tech Award get up to $500,000 in non-dilutive funding, personalized help and introductions to top investors and experts. This award puts Kipon in a favorable position to grow quickly in Brazil’s competitive HR tech market.
Contact Information
Website: https://kipon.com/
Honorable Mentions: Other Notable HR Tech Companies
The Brazilian HR tech ecosystem extends well beyond five companies. Industry analysis highlights several other significant players worthy of recognition:
- Kenoby: AI-powered recruitment platform competing directly with Gupy in the talent acquisition space
- Revelo: Tech-focused recruitment platform connecting Latin American talent with companies
- Blip.ai is a conversational AI platform based in Belo Horizonte that has many HR uses for internal communication and employee support.
- Rock Content: A content marketing platform with a lot of HR technology tools for managing talent
- Leapsome: A platform for managing performance and getting employees involved that works in Brazil
- Lattice: a performance management platform for Brazilian businesses
- Cornerstone Performance: A global talent management platform with a strong presence in Brazil
The market also includes international giants like Workday and Paycor, alongside specialized players such as Fuel50 and TalentGuard, focusing on career pathing and skills development.
How to Choose the Right HR Tech Company in Brazil
Selecting an HR technology partner in Brazil requires careful evaluation of your specific needs and the nuances of the local market. Here are practical factors to consider based on industry best practices:
- Define Your HR Priority: Identify whether you need compensation strategy expertise (Comp), deskless worker solutions (Humand), behavioral profiling (Solides), recruitment automation (Gupy), or performance management (Kipon). Each company profiled has distinct areas of specialization.
- Evaluate AI Integration Depth: The most successful HR tech companies use AI not as a marketing label but as a core capability. Comp’s approach of training AI through human experts exemplifies thoughtful integration. Kipon’s recognition in the Aurora Tech Award signals sophisticated AI application.
- Verify Local Labor Law Compliance: Brazilian labor regulations are complex and constantly evolving. Ensure your chosen provider demonstrates deep understanding of CLT consolidation, recent reforms and sector-specific requirements.
- Assess Scalability and Integration: Consider whether the solution can grow with your organization and integrate with existing systems—whether core HRIS (Human Resource Information System), payroll platforms, or communication tools. Over 70% of Brazilian HR departments already use some automation, so integration capabilities matter.
- Review Client References: Comp’s client list—including Nubank, QuintoAndar and Creditas—demonstrates credibility with Brazil’s most sophisticated technology companies. Humand’s expansion into Brazil with backing from Mercado Libre’s founder signals similar validation.
- Consider the Deskless Worker Opportunity: HR technology has historically underserved the deskless worker segment, which makes up approximately 70% of the global workforce. For companies with operational employees, solutions like Humand address a critical gap.
- Understand Total Cost of Ownership: Beyond subscription fees, consider implementation, training and ongoing support requirements. The Brazilian market increasingly demands modular, scalable solutions with flexible pricing models that are accessible to small and medium-sized enterprises (SMEs).
Brazil’s HR technology ecosystem has created an amazing group of world-class companies that can compete on the world stage. Comp, Humand, Solides, Gupy and Kipon are five companies that show different ways to deal with the difficult problems of managing a workforce in Latin America’s biggest economy.
Comp leverages Silicon Valley’s most prestigious venture capital for its compensation strategy, boasting a client list that includes a diverse range of Brazilian unicorns. Humand addresses the massive, underserved market of deskless workers with record-breaking funding and backing from Mercado Libre’s founder. Solids demonstrates the power of behavioral technology at scale, ranking as Belo Horizonte’s top startup. Gupy leads the Recruitment automation is a category that has seen widespread enterprise adoption. Kipon represents the new generation of female-led AI startups, earning global recognition through the Aurora Tech Award.
The broader market context reinforces these companies’ significance. The HR tech market in Brazil is expected to grow by 18% to 22% each year because of digital transformation, a complicated labor market, a lack of talent and regulatory pressures. Venture capital funding has already passed $200 million and big global funds are making their first investments in Brazil through HR tech.
Industry research indicates that success in this market requires the development of innovative ideas tailored to Brazil, a thorough understanding of Brazilian labor laws, the establishment of strategic partnerships and a swift adoption of AI and automation. These companies exemplify these traits by using technology made for Brazil to solve problems.
Experts in the field say that the future of HR in Brazil will depend on a balance between algorithms and human sensitivity. This is where using data to make decisions makes the human side of work better instead of taking it away. These five companies are currently making that future a reality by creating tools that help Brazilian businesses become more productive, fair and adaptable to the changing needs of their workers.
We encourage readers to explore these companies further, request demonstrations and assess which partnership best aligns with their organizational needs and strategic objectives.
FAQ
1. What services do HR tech companies in Brazil typically offer?
Brazilian HR tech companies offer a comprehensive range of services, including recruitment and onboarding automation (Gupy, Kenoby), compensation strategy and benchmarking (Comp), payroll and benefits management, performance management and evaluation (Kipon, Leapsome), employee engagement and communication (Humand), learning and development platforms, behavioral profiling and assessment (Solides) and people analytics for data-driven decision-making.
2. How much do HR tech services typically cost in Brazil?
The price varies a lot depending on the type of solution, the size of the organization and the deployment model. Most of the time, recruitment platforms charge a fee for each job posting or a monthly fee based on how many employees the company has. There may be annual subscription fees for compensation benchmarking services. Most performance management tools charge by the month, per employee. Most providers offer modular solutions with different price levels to fit different budgets and sizes of organizations. There is also a growing focus on models that are simple for small and medium-sized businesses to use.
3. How do I know if an HR tech company in Brazil is reliable and credible?
Important signs of a reliable HR tech company in Brazil include receiving large investments from well-known venture capital firms (like Khosla’s first investment in Comp and record funding for Humand from Kaszek and Goodwater), having references from big clients (such as Nubank, QuintoAndar and Creditas), winning awards (like Kipon’s Aurora Tech Award), showing a good understanding of Brazilian labor laws,
4. Are HR tech companies in Brazil suitable for small and medium-sized enterprises?
Indeed, the Brazilian market is increasingly providing solutions tailored specifically for small and medium-sized businesses. Many platforms cater specifically to small businesses, providing modular, scalable options with flexible pricing. Market research shows that small and medium-sized businesses (SMEs) are early adopters of HR technology because they want to make managing their employees more professional without having to hire a lot of HR staff. The move toward cloud-based SaaS models has made it possible for businesses of all sizes to use advanced HR tools.
5. What should I prepare before contacting an HR tech company in Brazil?
Make sure you have a clear picture of your HR problems and priorities (hiring, pay, performance, engagement, operational workforce), the number of employees you have and where they work (in the office or not), your current HR systems and tools, your budget, your integration needs and your timeline for implementing the changes. Having this information on hand helps providers suggest the right solutions and prices.
6. How is artificial intelligence transforming HR in Brazil?
AI is changing Brazilian HR in many ways. For example, it automates candidate screening and matching (recruitment), uses predictive analytics to look at turnover and engagement (people analytics), creates personalized learning paths (development), analyzes real-time feedback (performance management) and automates routine tasks (intelligent process automation). Analysis of the industry shows that AI and machine learning are becoming essential parts of HR platforms. Companies are putting money into localized AI models to make sure they follow Brazilian labor laws and improve accuracy. The goal is not to take the place of human judgment but to add data-driven insights to it, which experts call the “integration between technology and human sensitivity.”
