Brazil’s advertising scene has always been known for being creative, culturally rich, and able to combine traditional media with new digital technologies. Even though the industry has moved a lot toward digital platforms, print advertising is still a strong way for brands to build credibility and prestige and make a real difference, especially in high-end publishing, luxury goods, real estate, and corporate communications.
This carefully chosen list includes five well-known Brazilian advertising agencies that are excellent at print advertising. They were chosen based on their creative work, industry awards, market presence, and ability to do outstanding work on both traditional and digital platforms. These agencies are the best in Brazil at coming up with and carrying out creative ideas. They can help you with anything from high-end print campaigns to institutional advertising that makes a big impact, or even just getting your business noticed in Brazil’s print media.
How We Selected the Top Print Advertising Agencies in Brazil
We evaluated the agencies featured in this list based on the following general criteria:
- Creative Recognition: Awards and rankings in the industry that honor great work in print and traditional advertising
- Print Media Expertise: Proven ability to make print ads that work for newspapers, magazines, and outdoor formats.
- International Representation: The ability to put print ads in Brazil’s top magazines for clients all over the world
- Reputation in the industry: being recognized by peers, clients, and industry experts for always delivering high quality and new ideas
- Cross-Platform Integration: the ability to connect print ads with larger digital and multimedia plans
List of Top 5 Print Advertising Agencies in Brazil
- Tech & Soul
- Multimedia, Inc. (Brazil Representation)
- Atua Agência
- Central Business de Comunicação
- NW3
A Closer Look at Each Advertising Agency
1. Tech & Soul
Tech & Soul has become one of Brazil’s most creative agencies. It has received praise as the Brazilian agency with the most published works by Lürzer’s Archive, which is one of the most respected international platforms for creativity in advertising and communication. Tech & Soul had three works chosen for the last issue of 2025, bringing the total number of recognized works for the year to five.
Key Strengths in Print and Creative Advertising
Tech & Soul’s print work demonstrates the power of ideas to spark cultural conversations and drive social impact. Among its most celebrated print campaigns:
- 3D Guns: This campaign was made for the Instituto Sou da Paz to raise awareness about the scary fact that over 10% of the guns seized in Brazil’s Southeast region were made with 3D printers. The print work turned a complicated policy issue into a powerful way to communicate visually.
- Fire Prints: This campaign literally set the magazine itself on fire to protest wildfires in the Pantanal. It was made for Unquiet, a travel magazine that promotes conscious exploration. The work turned shock into talk, talk into awareness, and awareness into donations to help keep jaguars safe.
- That’s How Nature Sees You: They made a “monster” out of trash from tourism, which creates more than 2.3 billion tons of trash around the world every year. This was meant to show how the planet sees unacceptable behavior.
Notable Strengths or Differentiators
Flavio Waiteman, co-founder and CCO of Tech & Soul, says that the company’s philosophy is based on “the strength of ideas and the ability to spark cultural conversations through brands.” The agency shows that Brazilian creativity can be appreciated around the world by combining local and international perspectives in its work. Lürzer’s Archive, which is judged by a panel of creative directors from around the world, has consistently recognized it as one of the best print advertising creators in the world.
Ideal Client Profile
Brands seeking creatively ambitious print campaigns with cultural relevance and social impact potential are ideal clients. Organizations in the publishing, social causes, and purpose-driven sectors are particularly well-suited for our services.
Contact Information
Website: https://techandsoul.com.br/?lang=en
2. Multimedia, Inc. (Brazil Representation)
Multimedia, Inc. has a special place in Brazil’s print advertising ecosystem. The company started in Orlando, Florida, in 1991 as a representative for major Brazilian publications. Now, it is the only representative for top-tier digital and print media outlets in Europe, Asia, and the Middle East. Multimedia is based in the United States, but it has strong ties to Brazil, which makes it a fantastic partner for brands that want to advertise in Brazil’s top newspapers and magazines.
Key Capabilities in Brazilian Print Media
Multimedia serves as the official representative for two of Brazil’s most influential newspapers:
- O Globo: One of Brazil’s largest and most respected daily newspapers, based in Rio de Janeiro
- O Estado de S.Paulo: São Paulo’s leading newspaper and a cornerstone of Brazilian journalism
Multimedia makes it easy for international brands to place ads in Brazil’s top print publications, just like they would in local media. The company knows a lot about all types of advertising, including digital, print, radio, TV, and out-of-home (OOH). This lets clients run high-impact campaigns on all continents.
Notable Strengths or Differentiators
“Brand prestige,” which means high quality, credibility, and trust around the world, is the main idea behind multimedia. Air France, Airbus, American Airlines, Armani, Bank of America, Boeing, Breitling, Canon, Citibank, Dolce & Gabbana, Emirates, Gucci, Hitachi, Hyundai, Microsoft, Mitsubishi, Oracle, Qatar Airways, Rolex, Seiko, Siemens, Turespaña, UBS, and Visa are just some of the big companies that have used this philosophy.
Founder and President Fernando Mariano’s personal touch—he has traveled to almost 80 countries to build relationships with agents, agencies, clients, and media leaders—has resulted in a network of 82 top agents in 31 countries. Multimedia offers a reliable, all-in-one solution for brands that want to advertise in Brazilian print media without having to deal with local issues.
Ideal Client Profile
International brands and corporations seeking to place advertising in Brazil’s most prestigious newspapers, particularly O Globo and O Estado de S. Paulo. The same network also caters to Brazilian brands that require international media placement.
Contact Information
Website: www.multimediausa.com
3. Atua Agência
Atua Agência has become a creative powerhouse in Brazil’s interior, leading the prestigious Ranking Recall de Criação Publicitária with an impressive 995 points, which is a lot more than its competitors. The Recall ranking, now in its 25th year, is the most important creative advertising award in the interior region of São Paulo state. It honors agencies that do well in various media, such as print, radio, and TV.
Key Strengths in Print and Traditional Media
Atua consistently earns a top spot in the Recall ranking, with 75 points from the most recent edition alone, demonstrating its success in all types of advertising. Traditionally, print media, radio, and TV were the main recipients of the Recall award. Now, it also includes new formats, languages, and technologies. Agencies that rank well have proven they are skilled in basic advertising, like print campaigns.
Notable Strengths or Differentiators
Atua’s commanding lead in the Ranking Recall—995 points to Central Business’s 830 points—shows that it has been consistently creative for many years. The way the ranking works (20 points for gold trophies, 15 for silver, 10 for bronze, and 5 for shortlist selections) gives awards to agencies that consistently do outstanding work. Atua’s ability to keep this lead shows that they have a lot of creative talent and that their clients are always happy.
Ideal Client Profile
Brands seeking a creatively driven agency with proven excellence across traditional media, particularly those based in or targeting São Paulo state’s interior regions. This agency is ideal for clients who prioritize consistent creative quality and industry recognition.
Contact Information
Website: https://atua.ag/
4. Central Business de Comunicação
Central Business de Comunicação, which has its main office in Mogi das Cruzes, São Paulo, is in second place in the Ranking Recall de Criação Publicitária with 830 points. This ranking places them among the best creative agencies in the interior of São Paulo state, highlighting their strength in traditional forms of advertising, such as print, radio, and TV.
Key Strengths in Print and Traditional Media
Central Business has consistently shown creative excellence, and the Recall award’s strict evaluation process has recognized this. The fact that the agency can compete with and do better than agencies from bigger cities (the top ten include agencies from seven different cities) shows that world-class print advertising comes from all over Brazil, not just São Paulo’s capital.
Notable Strengths or Differentiators
The Recall ranking’s method of giving points for both award wins and shortlist picks gives a full picture of how consistent a person’s creativity is. Central Business came in second place, ahead of agencies from Ribeirão Preto, Limeira, Assis, and other well-known creative hubs. Their performance shows that they have a lot of creative talent and can do a good job on a lot of different campaigns and formats.
Ideal Client Profile
Brands seeking a creatively strong agency with proven capabilities in traditional media, particularly those with operations or targets in Greater São Paulo and the surrounding region.
Contact Information
Facebook: central business de comunicação
5. NW3
With 725 points, NW3 from Ribeirão Preto, São Paulo, is in third place in the Ranking Recall de Criação Publicitária. Ribeirão Preto, with 2,595 points, is the second most creative city in the interior of São Paulo, according to the Recall ranking.
Key Strengths in Print and Traditional Media
NW3’s place in the top three creative agencies in the Recall ranking shows that it is outstanding at all types of advertising. The agency works in one of São Paulo’s most active interior markets. Ribeirão Preto is a major economic center with a sophisticated business community that needs high-quality advertising.
Notable Strengths or Differentiators
The performance of NW3 helps Ribeirão Preto stay a creative powerhouse, and the city is second in total points among interior municipalities. This ecosystem effect, where many strong agencies compete and collaborate in the same market, improves the quality of work throughout the region. NW3’s ability to stand out in such a competitive environment shows that they are very creative.
Ideal Client Profile
Brands seeking a top-tier creative agency in one of São Paulo’s most important interior markets. This agency is especially well-suited for companies that have substantial operations in or are targeting the Ribeiro Preto region and its surrounding areas.
Contact Information
Facebook: NW3
Honorable Mentions: Other Important Agencies
The Brazilian advertising ecosystem includes numerous other agencies with strong print capabilities and industry recognition:
- Sanchez Propaganda (Limeira, SP): Fourth place in the Ranking Recall with 680 points, showing that they consistently do outstanding work in traditional media.
- Nova MCP (Assis, SP): Fifth place in the Ranking Recall with 655 points, another interior agency proving that world-class creativity exists beyond major metropolitan centers
- Verbo Comunicação (Sorocaba, SP): Sixth place in the Ranking Recall with 620 points. This helped Sorocaba become the most creative city in São Paulo’s interior (3,030 total points).
- Seventh place with 530 points goes to Audaz Comunicação e Design in Americana, SP.
- Maker (Sorocaba, SP): 8th place with 465 points
- Agência Sala (Jaguariúna, SP): 450 points, ninth place
- CDR+ (Sorocaba, SP): They moved up from 15th to 10th place with 445 points after a fantastic performance in the most recent edition.
How to Choose the Right Print Advertising Agency in Brazil
- Set Your Main Goal: Find out if you need culturally relevant, creatively ambitious campaigns (Tech & Soul); international media placement in well-known newspapers (Multimedia); consistently award-winning excellence across traditional formats (Atua, Central Business, NW3); or specialized regional expertise.
- Check the geographic coverage: If your campaign needs to be in certain newspapers or target specific regions, look for agencies that have strong ties in those areas. You can get to O Globo and O Estado de S. Paulo directly through multimedia. Agencies like Atua, Central Business, and NW3 that focus on the interior do very well in their areas.
- Evaluate Creative Recognition: Industry awards are an unbiased way to show that someone is very creative. Tech & Soul’s Lürzer’s Archive award shows that their work is of the highest quality. Atua’s commanding lead in the Recall ranking shows that they have consistently performed well over several years and formats. Think about international needs: If a brand needs to get around Brazil’s print media from outside the country, Multimedia has a team of experts who can help.
- Think about international needs: If a brand needs to navigate Brazil’s print media landscape from outside the country, Multimedia’s dedicated international representation service makes things easy and guarantees professional execution.
- Review Campaign Portfolio: Ask for examples of print campaigns that are relevant to your business and goals. The work that Tech & Soul did for Instituto Sou da Paz and Unquiet shows how print can engage people talking and make a difference. Atua, Central Business, and NW3 can show you portfolios of award-winning work in several categories.
- Know Your Budget: The cost of print ads varies a lot depending on the publication, the size of the ad, how often it runs, and the creative production needs. Depending on the agency tier and scope, DesignRush listings show hourly rates that range from $25 to $150 or more and minimum budgets that range from less than $1,000 to more than $50,000.
Brazil’s print advertising industry has some of the best creative minds in the world, as well as a lot of experience with traditional media and advanced skills for representing brands around the world. Tech & Soul, Multimedia, Atua Agência, Central Business de Comunicação, and NW3 are five agencies that are different from each other in how they meet the needs of clients who want the best in print advertising.
Tech & Soul is the most recognized creative agency in the world, and it is one of the most published Brazilian agencies in Lürzer’s Archive because of its socially impactful campaigns that show how powerful print ideas can be. Multimedia is the key link for international brands that want to get their ads in Brazil’s top newspapers. They have been representing O Globo and O Estado de S. Paulo to clients around the world for 30 years. Atua Agência has an unbeatable 995 points in the Ranking Recall, making it the best in the interior creative field. The score shows that it is consistently excellent across all formats. Central Business de Comunicação and NW3 round out the top three. The result indicates that São Paulo state has a lot of world-class print creativity, from Mogi das Cruzes to Ribeirão Preto.
The 25th edition of the Prêmio Recall de Criação Publicitária shows that there are many agencies in Brazil’s interior. The top ten cities now have 265 agencies, which is a lot. This variety shows that Brazilian advertising is healthy and full of life, with creativity spreading far beyond the traditional São Paulo-Rio axis.
These agencies have proven skills, industry recognition, and a deep understanding of Brazil’s unique media landscape. They can help brands make an impact through print, whether it’s in prestigious newspapers, creatively ambitious campaigns, or targeted regional outreach.
We urge readers to learn more about these agencies, look at their portfolios, and decide which one is the best fit for their brand goals, budget, and target audience.
FAQ
1. What services do print advertising agencies in Brazil typically offer?
Brazilian print advertising agencies offer a wide range of services, such as coming up with creative ideas, directing and designing art, writing copy in Brazilian Portuguese, managing print production, planning and buying media for newspapers and magazines, coming up with campaign strategies, and integrating with digital and multimedia platforms. Some agencies, like Multimedia, focus only on representing and placing media for clients from other countries.
2. How much do print advertising services typically cost in Brazil?
Prices vary a lot depending on the agency tier, the scope of the campaign, and where the ad is placed. Hiring a creative agency to help with a print campaign can cost between $5,000 and $25,000 for small agencies and much more for top-tier creative shops. The cost of placing ads in the media depends on the publication, the size of the ad, the placement position, and how often it runs. Full-page ads in top newspapers like O Globo and O Estado de S. Paulo cost a lot of money.
3. How do I know if a print advertising agency in Brazil is reliable and credible?
Some important signs are winning industry awards (like Tech & Soul’s Lürzer’s Archive publications and Atua’s Recall ranking leadership), having a long history in the market, clear pricing and contracts, and showing that you understand the subtleties of Brazilian culture. The best way to check is to talk to current clients and look at campaign portfolios.
4. Can international brands advertise directly in Brazilian print media?
Yes, international brands can advertise directly, but working with a specialized representative like Multimedia simplifies the process significantly. Multimedia serves as the exclusive Americas representative for O Globo and O Estado de S. Paulo, handling all aspects of placement, production coordination, and payment in familiar currencies and business formats.
5. What are the most important print publications for advertising in Brazil?
O Globo (Rio de Janeiro’s top newspaper), O Estado de S.Paulo (São Paulo’s top daily), Folha de S.Paulo (the country’s largest circulation newspaper), and several specialty magazines that cover business, fashion, lifestyle, and news are some of the most well-known print publications. The choice depends on the target audience, the area of focus, and the goals of the campaign.
6. How is print advertising evolving in Brazil’s digital age?
Print advertising in Brazil is evolving toward integration with digital platforms, with campaigns increasingly designed to drive online engagement through QR codes, social media integration, and augmented reality experiences. Premium print remains valued for its prestige, credibility, and ability to reach specific demographics—particularly older, affluent, and business audiences. The Ranking Recall’s evolution from print-focused categories to encompass new formats reflects this integration.
7. What are the most important creative awards for print advertising in Brazil?
The Prêmio Recall de Criação Publicitária is the most important award for creative advertising in São Paulo’s interior. It has been given out for 25 years to recognize excellence in print, radio, TV, and digital media. At the international level, Lürzer’s Archive shows that creative work is outstanding all over the world. In recent editions, Tech & Soul has been the best Brazilian agency. The Clube de Criação and other festival awards are also significant.
