The natural beauty products industry in Brazil is a strong mix of cultural heritage, scientific progress and biodiversity. Brazil has the largest economy in Latin America and is now a world leader in natural cosmetics. The government gives businesses that are beneficial for the environment incentives, ANVISA rules are getting stricter to make sure that eco-certified formulations are used and more people want products that are plant-based and cruelty-free.
Brazil’s natural beauty is unique as it blends the country’s abundant biodiversity, particularly from the Amazon rainforest, with cutting-edge biotechnology. More and more brands are making clean-label transparency, QR-coded ingredient traceability and biodegradable packaging standard features. The above statement is especially true for Gen Z and millennial consumers, who are leading the way in the trend toward simple, useful beauty.
This carefully chosen list includes five well-known companies that sell natural beauty products in Brazil. They were chosen because they are well-known in the market, care about the environment, can come up with new ideas and are helping to grow the country’s “beauty limpa” (clean beauty) movement. This overview provides you useful information about Brazil’s beautiful natural scenery, whether you’re a retailer looking for ethical brands, an investor looking for green economy opportunities, or a conscious consumer looking for real natural products.
How We Selected the Top Natural Beauty Products Companies in Brazil
We evaluated the companies featured in this list using the following general criteria:
- Commitment to Natural Ingredients: Use of plant-based, biodiversity-derived components and clean formulations
- Sustainability Practices: Ethical sourcing, fair trade partnerships and environmental responsibility
- Market Presence and Recognition: Brand influence, distribution reach and industry recognition
- Innovation Capacity: Investment in green technology and research
- Social Impact: Contribution to local communities and biodiversity preservation
List of Top 5 Natural Beauty Products Companies in Brazil
- Natura
- Sol de Janeiro
- Quri Natural Beauty
- Souvie Organics
- Acmella Beauty
A Closer Look at Each Natural Beauty Products Company
1. Natura
Natura is clearly the best in Brazil for natural beauty. It is always at the top of the list of the most important beauty brands in Brazil and the most environmentally friendly beauty company in the world. The business began in São Paulo in 1969 and more than 25 years ago, it was the first to use Amazonian bioactives in cosmetics. They have long-term partnerships with local extractive communities that help thousands of families and keep 2.2 million hectares of forest safe.
Key Products Offered
- Natura Ekos Line: Transforms Amazonian bioactive ingredients into high-performance body and hair care products, featuring fragrances and treatments derived from native biodiversity
- Skincare and Body Care: Comprehensive range using fair-trade, natural active ingredients
- Hair Care and Fragrance: Cruelty-free and 95% vegan formulations available through direct sales, physical stores and e-commerce
Ideal Client Type
Consumers seeking ethically sourced, high-performance natural products, individuals committed to supporting brands with genuine social and environmental impact and those who appreciate the integration of Brazilian biodiversity into daily self-care rituals are the ideal client type.
Notable Strengths or Differentiators
Natura’s differences go far beyond how they make their goods. The company became the first publicly traded company to get B Corp certification in 2014, which is a designation for businesses that meet high standards for social and environmental performance, accountability and openness. The accreditation means that it meets high standards for social and environmental performance, accountability and openness. This business proved that it could make money and still be good for people and the environment. Natura has been carbon neutral since 2007 and has promised to have net-zero emissions in all of its operations by 2030. The company’s new Visão 2050 (Vision 2050) plan suggests moving beyond sustainability toward full regeneration, impacting four capitals: financial, natural, social and human.
According to WPP’s Brand Momentum Index (BMI) 2025, Natura is the most important beauty brand in Brazil and the second most important brand in all sectors. This shows how culturally relevant Natura is and how well it connects with customers. The line that focuses on biodiversity, Natura Ekos, came in eighth place in the same list.
Contact Information
Website: www.natura.com.br
2. Sol de Janeiro
Sol de Janeiro’s Brazilian Bum Bum Cream and Perfume Mists have made the brand famous all over the world, making it one of the most well-known beauty brands from Brazil. The company makes body care products that use Brazilian ingredients and draw on the country’s long history of body care.
Key Products Offered
- Brazilian Bum Bum Cream: Signature firming and smoothing body cream featuring guarana, cupuaçu butter and açaí oil
- Perfume Mists: Iconic Cheirosa fragrance collection inspired by Brazilian scents
- Body Care Range: Lotions, scrubs and oils formulated with Brazil nut, coconut oil and other Amazonian ingredients
Ideal Client Type
Beauty enthusiasts seeking luxurious, sensorial body care experiences; consumers drawn to vibrant branding and Brazilian cultural celebration; and international customers looking for accessible entry points into Brazilian natural beauty.
Notable Strengths or Differentiators
Sol de Janeiro has figured out how to share Brazilian beauty culture with people all over the world while still sticking to their promise to make products that are natural, cruelty-free and vegan. The brand’s efforts to be better for the environment go beyond just the ingredients. For instance, it works with suppliers to have a beneficial effect on natural resources and uses extra plastic in creative ways, like making musical instruments for the Mangueira Samba School in Rio de Janeiro. This circular method of reducing waste shows how beauty brands can work with cultural institutions and still have a smaller effect on the environment.
The company’s rapid international growth—now available in over 30 countries—has made it a flagship example of Brazilian beauty export success, proving that authenticity and scalability can coexist.
Contact Information
Website: www.soldejaneiro.com
3. Quri Natural Beauty
Quri Natural Beauty represents the new generation of Amazon-born biocosmetic companies, combining ancestral knowledge with green technology. Headquartered in Belém do Pará—the gateway to the Amazon—the company operates its research, development and manufacturing facilities in the heart of the region it celebrates.
Key Products Offered
- Biocosmetic Skincare and Body Care: Formulations featuring native Amazonian ingredients with proven biotechnological performance
- Clean Beauty Products: Hypoallergenic, dermatologically tested formulas free from toxic ingredients
- High-Performance Natural Cosmetics: Products developed through rigorous research into Amazonian biodiversity
Ideal Client Type
People who want natural products that have been tested by scientists, people who care about traceability and responsible sourcing and people who want to support businesses that help Amazonian communities and conservation directly.
Notable Strengths or Differentiators
Quri is different because it really works with Amazonian communities in its value chain. By working with local communities and producers who care about protecting biodiversity and fair trade, the company has a beneficial effect on people and the environment. This promise covers the whole production chain, from using packaging that can be recycled or reused and promising to pay for any environmental damage caused by the factory to making plans for dealing with solid waste and using less water.
The brand’s commitment to using traceable, responsibly sourced native ingredients that have been shown to work better than others sets the standard for modern Amazonian biocosmetics. Quri’s work on Sebrae’s COP30 project shows that it is a place to show off eco-friendly business ideas from the Amazon.
Contact Information
Website: www.quri.com.br
4. Souvie Organics
Ecocert COSMOS, one of the most trusted organic certifiers in the world, has certified all of Souvie Organics’ products as organic. This makes Souvie Organics different from other Brazilian natural beauty companies. Souvie began as a family business in 2000 with its own organic-certified farm in the southeast of Brazil. The company grows most of the fragrant plants it uses in its products, which means it has complete control over the supply chain.
Key Products Offered
- High-Performance Organic Skincare: Products developed through biomimetic technology that studies natural processes and reproduces them in human solutions
- Certified Organic Formulations: Complete range including products for newborns, babies, infants and mature skin
- Essential Oils and Hydrolates: Produced from the company’s own organic farm, Fazenda São Benedito
Ideal Client Type
Consumers seeking uncompromising organic certification, parents looking for pediatric-tested products for children, individuals with sensitive skin or chemical sensitivities and those who value full vertical integration and supply chain transparency.
Notable Strengths or Differentiators
Souvie’s vertical integration is the best in Brazil for natural beauty. The company grows most of the fragrant plants it needs on its own IBD-certified organic farm in the state of São Paulo. Then, it processes them in its Ecocert COSMOS-certified factory in Itupeva, which has features that make it as eco-friendly as possible, like natural light and systems for reusing water. Lastly, it uses biomimetic technology to make things that work at room temperature, just like things do in nature.
Souvie’s products don’t have any parabens, mineral oil, silicone, petrolates, or synthetic scents in them. They don’t hurt animals, are safe for reefs and have been tried on kids and skin. The business has begun sending certified Brazilian organic ingredients to the US, Australia and Paraguay, where they can be sold. Souvie is a high-end player in the global clean beauty movement because they promise “powerful organic Brazilian ingredients concentrated in high-performance skincare.”
Contact Information
Website: www.souvieorganics.com.br
5. Acmella Beauty
Acmella Beauty is one of the new Amazonian biocosmetic companies. Mayara Pinheiro started the business in Macapá in 2022. The company, which is based in Macapá, sells natural cosmetics made only from plants found in the Amazon online. Acmella Beauty has quickly made a name for itself in a crowded market that includes well-known brands like Boticário and Natura, even though it just opened.
Key Products Offered
- Facial Care: Serums and creams featuring Amazonian botanical oils and extracts, including jambu and açaí
- Body Care: Butters and oils formulated with simplified, additive-free compositions
- Hair Care: Shampoos and styling formulations focused on biocosmetics and phytodermocosmetics
Ideal Client Type
The ideal client type includes consumers who seek authentic Amazonian ingredients in modern, accessible formats, as well as digital-native beauty shoppers who value transparency about ingredient sourcing and environmental impact.
Notable Strengths or Differentiators
Acmella Beauty makes and develops its own products using simple formulas that focus on biocosmetics and phytodermocosmetics. These formulas use local materials and packaging that can be recycled, which is better for the environment and helps keep skin and hair healthy. The company is directly connected to the area’s biodiversity because it uses “jambu” (a traditional Amazonian ingredient that numbs and firms) and aça í.
Acmella Beauty is a new company that works in a well-known field but doesn’t have any money yet. It shows that brands that are both digital natives and truly Amazonian can do well in Brazil’s changing beauty industry. The fact that it is in Macapá instead of the usual São Paulo-Rio axis shows that Brazilian beauty innovation is becoming less centralized and that Northern Brazil is becoming known as a place to find real natural products.
Contact Information
Website: www.acmellabeauty.com.br
How to Choose the Right Natural Beauty Products Company in Brazil
- Verify Certification and Claims: Look for third-party certifications such as Ecocert COSMOS (Souvie Organics), B Corp (Natura), or IBD organic certification. These provide independent verification of natural and ethical claims.
- Understand Ingredient Sourcing: Companies with direct partnerships with local communities (Natura, Quri) or their own organic farms (Souvie) offer greater traceability and authenticity than those purchasing from commodity markets.
- Assess Transparency and Clean Formulations: Leading brands disclose complete ingredient lists and avoid parabens, mineral oil, silicones and synthetic fragrances. Souvie’s “free-from” commitment and Quri’s hypoallergenic, dermatologically tested products represent industry best practices.
- Evaluate Sustainability Beyond Products: Consider packaging (recycled, recyclable, biodegradable), waste management, water usage and carbon commitments. Natura’s carbon neutrality since 2007 and Sol de Janeiro’s creative upcycling demonstrate comprehensive environmental thinking.
- Evaluate Brand Authenticity and Cultural Connection: The deep connection between Brazilian natural beauty, cultural traditions and biodiversity is significant. Brands that authentically engage with these elements—like Quri’s Partnerships with Amazonian communities or Sol de Janeiro’s celebration of Brazilian body care culture offer richer value propositions than those that simply use Brazilian ingredients for marketing.
Brazil’s natural beauty products market is very diverse, featuring the industry leader Natura, the globally popular Sol de Janeiro, the genuine Amazonian products from Quri Natural Beauty, the strictly organic Souvie Organics and the new digital brand Acmella Beauty.
Natura is clearly the best in the field. They are B Corp certified, which means they meet high standards for social and environmental performance, are carbon neutral and have strong ties to communities in the Amazon. This makes their products work well and be beneficial for society. Sol de Janeiro has figured out how to share Brazilian beauty culture with people all over the world while keeping their promise to use only natural ingredients and make products that last. The future of Amazonian biocosmetics is Quri Natural Beauty. It is scientifically proven, part of the community and based in the region it celebrates. Souvie Organics has the best vertical integration in Brazil, which means they can guarantee organic certification without any compromises. Acmella Beauty proves that real Amazonian brands can grow and compete online, even if they don’t have access to traditional funding or location advantages.
There are strengths in each company and the best one for you will depend on what you need, like well-known brands with a lot of distribution, high-quality certified organic products, or real Amazonian innovation. The natural beauty industry in Brazil is always changing because customers want to know what’s in the products, the government supports clean formulations and the country’s biodiversity is always inspiring. These companies are at the forefront of this movement, proving that beauty can be natural and high-performing, good for business and people and found all over the world.
FAQ
1. What defines a “natural beauty product” in Brazil?
Brazilian natural beauty products usually don’t have synthetic chemicals like parabens, mineral oil, silicones, or fake scents. Instead, they use plant-based ingredients that come from different places. Many well-known brands look for third-party certification from groups like Ecocert, IBD and B Corp to back up their claims that their products are natural and ethical. These groups ensure that products adhere to environmental standards and comply with regulations. The rules from ANVISA, the Brazilian Health Regulatory Agency, are making it more and more important for products to be safe and eco-certified. This organization sets clear standards for the category.
2. How much do natural beauty products from Brazilian companies typically cost?
Prices are completely unique in different market segments. Natura’s direct sales model makes natural beauty available to a wide range of customers by keeping prices low. Sol de Janeiro positions itself at high price points, especially in international markets. Souvie Organics charges high prices because it has a full organic certification. Acmella Beauty is a digital-native brand that offers prices that are in line with how online stores work. In general, Brazilian natural beauty is a fantastic deal compared to international clean beauty brands. This is because Brazil has an advantage when it comes to finding ingredients.
3. How do I know if a Brazilian natural beauty company is truly sustainable?
Important signs include third-party certifications (B Corp for overall sustainability, Ecocert for organic and IBD for organic farming), open supply chain partnerships with local communities, public promises to be carbon neutral or reach net-zero targets, eco-friendly packaging (recycled, recyclable and biodegradable) and participation in programs like the UN Global Compact. The best examples are Natura’s B Corp certification, its promise to be carbon neutral since 2007 and its Visão 2050 regeneration promise.
4. Are Brazilian natural beauty products suitable for sensitive skin?
Many Brazilian natural beauty brands put a lot of emphasis on dermatological testing and hypoallergenic formulas. Quri Natural Beauty products have undergone skin testing, making them suitable for individuals with allergies. Kids have tried out Souvie Organics’ products to make sure they are safe for newborns, babies and toddlers. The proof shows that they are safe for the most delicate skin types. But, like with any beauty product, people react in different ways, so it’s best to test a small area first.
5. What Amazonian ingredients are most commonly used in Brazilian natural beauty?
Common Amazonian ingredients include jambu (which helps firm and numb the skin and is found in Acmella Beauty products), açaí (full of antioxidants and used in Acmella Beauty and Sol de Janeiro), cupuaçu (a very moisturizing butter included in Sol de Janeiro products), Brazil nut (packed with selenium and nutrients and used by Sol de Janeiro) and andiroba (helps to reduce inflammation). Natura Ekos has pioneered the cosmetic use of numerous Amazonian bioactives over the past 25 years.
6. Where can I purchase Brazilian natural beauty products internationally?
Most places in the world sell Sol de Janeiro products. In North America, Europe and Asia, you can buy it at big stores like Sephora and Ulta. Natura has stores in many countries, including the US, as well as an online store. It sells its goods straight to customers. Souvie Organics has begun shipping to the US, Australia and Paraguay. Additionally, you can purchase items from various brands’ websites and arrange for international shipping. The merger of Skala and Lola From Rio into a US$400 million beauty group shows that Brazilian beauty companies want to grow their businesses all over the world.
7. What is “biomimetic technology” in natural beauty?
Companies like Souvie Organics use biomimetic technology to learn how things work in nature and then use that knowledge to make products that work for people. Souvie makes things using methods that only work at room temperature, which is how nature makes and changes things. This method keeps the quality of the natural ingredients while getting great results without using harsh methods of making things.
8. How do Brazilian natural beauty companies support local communities?
Leading companies integrate community support into their business models. Natura maintains long-standing partnerships with Amazonian extractive communities, benefiting thousands of families through fair trade practices. Quri Natural Beauty partners with local communities and producers committed to biodiversity conservation and fair trade. These relationships ensure that the economic benefits of biodiversity commercialization flow back to the people who serve as its traditional guardians.
9. What is the current trend regarding mergers and acquisitions in Brazilian beauty?
The industry is doing a lot of buying and merging. For instance, in February 2026, Skala and Lola from Rio joined forces to create a beauty group worth $400 million that Advent International supports. This trend shows that companies that want to do business in other countries need to get bigger and bigger. At the same time, niche brands like Quri and Acmella are still growing and doing well by offering unique, deeply authentic value propositions.
10. How does Brazil’s regulatory environment support natural beauty products?
ANVISA, Brazil’s health regulatory agency, has made the rules stricter to make sure that formulations are safer and have been certified as beneficial for the environment. These rules keep people safe and give manufacturers clear instructions to follow. This pushes for new ideas in clean formulations and natural ingredients. The Brazilian government also gives tax breaks to businesses that are beneficial for the environment and supports promises to stop cutting down trees. This program makes it easier for beauty brands that want to be eco-friendly.
