Sweden’s sports facility management and training service sector has developed far beyond the traditional gym operations and the administration of municipal sports halls. Today, the market is made up of specialist providers that deliver integrated solutions, such as facility design, equipment installation, physiological testing, elite athlete coaching, corporate wellness programs and digital health platforms. This maturing parallels wider Scandinavian trends towards preventive health, data-driven training and the professionalization of elite and recreational sports infrastructure.
The Swedish market is a combination of large-scale facility specialists, high-end physiological testing laboratories and corporate wellness providers. Unlike many other European countries where the public sector dominates the management of sports facilities, Sweden has created a strong ecosystem of private providers working in conjunction with municipalities. The five companies described below are the most important players in the Swedish market within the area of facility management, performance testing and training services.
Top 5 Sports Facility Management & Training Service Providers in Sweden
- Unisport Sverige AB
- Aktivitus
- Sention Health
- ARENA BAASTAD AB
- Stockholm City
A Closer Look at the Top 5 Sports Facility Management & Training Service Providers in Sweden
1. Unisport Sverige AB
Unisport is the Nordic market leader in indoor sports facilities and equipment, with a purpose to make people move. The company has a long history through classic Swedish brands, including Kerko Sport (founded 1916) and Rantzows (founded 1926). Unisport offers complete turnkey solutions for municipalities and sports clubs, from design and project management to installation of new facilities, as well as refurbishment and inspections of existing ones. The company has more than 150 employees and a turnover of EUR 67 million (2025), with headquarters in Hjärnarp, Sweden.
Key Points
- Leading supplier of indoor sports facilities and equipment in the Nordic countries
- Main customers: Municipalities and sports clubs in Sweden, Finland, Norway and Denmark.
- Full portfolio including design, project management and installation
- New growth partner: Accent Equity (announced November 2024)
Notable Services & Facilities
- Complete sports facility solutions: Turnkey delivery from design to finished installation
- Refurbishment and inspections of existing sports infrastructure: Lifecycle maintenance
- Indoor sports equipment: flooring, turf and equipment for multi-sport disciplines
- Brand heritage: Combined experience of more than 100 years through Kerko Sport and Rantzows
Achievements
- Market Leadership in the Development of Indoor Sports Facilities in the Nordic Region
- Well-established connections with municipalities in Sweden, Finland, Norway and Denmark
- Combining some of the classic Swedish sports brands on one platform
- EUR 67 million turnover (2025) showing strong market presence
Feedback
Reliable delivery and comprehensive turnkey solutions are reported by municipal clients and sports clubs. The company’s long industry heritage (through Kerko Sport and Rantzows) gives credibility in public tenders. Post-acquisition growth under Accent Equity is expected to be driven by expansion of product lines and geographic reach.
Contact Information
Website: www.unisport.com
2. Aktivitus
Aktivitus is Sweden’s leading supplier of advanced physiological testing and training optimisation for both elite athletes and fitness enthusiasts. Mattias and Sara Lundkvist, two top mountain bikers, started the company in 2004 and it has grown from one clinic in Gothenburg to six clinics across the country. Aktivitus performs more advanced physiological tests (lactate profiling and VO2max testing) than anyone else in Sweden . With Aktivitus being the biggest commercial coaching organisation outside North America and the fourth biggest in the world in the endurance sports sector, according to the training platform TrainingPeaks.
Key Points
- The most advanced physiological tests (lactate profile and VO2max) are performed in Sweden
- Six clinic sites: Gothenburg, Kviberg HQ Frösundavik, Stockholm Västra Hamnen, Malmö Regeringsgatan, Stockholm Linköping and Falun, Lugnet
- Acquired by Sention Health (May 2025): Integration of physiological testing into digital health platforms
- Largest commercial coaching company outside North America for endurance sports
Key Services
- Physiological testing: VO2max testing, lactate profiling, body composition analysis
- Training optimization: Individualized training programs based on individual test data
- Corporate wellness: Comprehensive workplace health projects reducing sick leave and boosting productivity
- Performance coaching: Services for endurance athletes, competitive and recreational
- Training camps & events: Structured programmes for individual athletes and corporate groups
Achievements
- 4th largest commercial coaching organisation on the TrainingPeaks platform in the world
- Known as Sweden’s leading company in exercise physiology and performance development
- Leader in providing advanced physiological testing to the non-elite populations
- 2021: Six clinics nationwide
Feedback
Athletes and corporate clients laud Aktivitus for evidence-based approaches and detailed actionable recommendations. The company’s role in democratising elite-level testing is consistently positively recognised. Sention Health’s latest acquisition should expand the digital services it offers.
Contact Information
Website: www.aktivitus.se
3. Sention Health
Sention Health has built the Nordic region’s first preventive health system with a focus on strategic prevention and performance for employers. The company is a market leader in preventive health services, emphasizing disease prevention and wellbeing promotion through cutting-edge technology and medical expertise. Sention provides health checks, performance optimization and personal health planning. Sention Health has a team of experts in medicine, psychology, nutrition, physiotherapy and medical technology with over 20 years experience helping elite Olympic athletes and is dedicated to helping individuals and companies optimise health and performance using a validated systematic model. In May 2025, Sention Health acquired Aktivitus and combined Aktivitus’ knowledge and infrastructure with Sention’s technology platform and expertise.
Key Points
- Nordic leader in preventive health and performance optimisation
- Over 20 years of experience working with Olympic-level elite athletes
- Expert team across medicine, psychology, nutrition, physiotherapy and medical technology
- Acquired Aktivitus (May 2025) to offer market’s most complete service portfolio for physical and mental performance
Key Services
- Health checkups: General health checkups for personal & corporate clients
- Performance optimization: Data-driven programs for athletic and workplace performance
- Individual health planning: Individualised health strategies based on validated systematic model
- Corporate preventive health: Total preventive health system for employers
- Physiological testing integration – Aktivitus acquisition
Achievements
- Created Nordic’s first preventive health system
- Regional leader in preventive health services
- Strategic acquisition of Aktivitus to enhance comprehensive health and performance platform
- validated systematic model to health optimization
Feedback
Business clients love Sention’s integrated approach of medical expertise and technology. The company’s elite athlete pedigree (Olympic-level experience) lends credibility for individual and corporate clients. The acquisition of Aktivitus puts Sention in a position to offer end-to-end preventive health services from testing to intervention.
Contact Information
Website: www.sentionhealth.com
4. ARENA BAASTAD AB
ARENA BAASTAD AB, founded in 2005, is one of the leading companies in the sports and event management business in Sweden. The company has established itself as a leader in the provision of innovative solutions for sports facilities and the organization of events all over Scandinavia. ARENA BAASTAD AB is a company specialized in the design and management of multi-functional arenas. It provides unique services to improve the spectator experience and operational efficiency. The company has reached important milestones such as successful collaborations with different sports federations and local governments all over Sweden.
Key Points
- Founded in 2005 with two decades of industry experience
- Specialises in design and management of multifunctional arenas
- Strong presence across major operational regions throughout Sweden
- Commitment to sustainability and cutting-edge technology
Key Services
- Multifunctional arena design Innovative solutions for planning and construction of sports facilities
- Venue operation: Administration of sports and event facilities
- Event organization: Full event planning and management services
- Enhancing the fan experience: Technological solutions to improve spectator engagement
Achievements
- Leader in sports and event management industry in Scandinavia
- Successful collaborations with sports federations and local governments
- Recognised for commitment to sustainability and cutting-edge technology
- Trusted partner for sports and event management solutions
Feedback
Clients have said they are very satisfied with the company’s creative approach to arena design and management. The company understands operational and spectator needs, which is appreciated by sports federations. Local authorities praise the company for its reliable delivery and commitment to sustainability.
Contact Information
LinkedIn: Arena Bastad AB
5. Stockholm City
Stockholm City is a Stockholm based company, founded in 2026 and focused on sports management and multi-sport platform. The company’s focus is to build collaboration bridges between Sweden, the Nordics, Europe and India in the fields of sports, talent development and innovation. Based in Stockholm City and with cricket at its heart, the club has a wide sporting remit including football, padel, bandy and endurance disciplines, with structured pathways for athlete development, international exposure and cross-border talent exchange . The company works with clubs, academies, federations and partners to bring global opportunities to youth and professional athletes. Stockholm City is proud to be part of the ecosystem of the Nordic Smash Cricket League .
Key Points
- Multisport platform linking India and Sweden sports management Multisport platform linking India and Sweden sports management
- A piece of the Nordic Smash Cricket League ecosystem
- Cricket, football, padel, bandy and endurance disciplines
- Focus on youth and avenues for developing professional athletes
Key Services
- Sports management Full athlete and event management services
- Multisport talent pathways: Structured development programs in several sports
- International talent exchange: Cross-border opportunities from Europe to India
- Sports tech & innovation: Performance analytics, athlete management platforms and digital engagement solutions
- Corporate sports programs Workplace wellness programs Community participation
- Sports tourism: International training camps, tournaments and exchange of experiences
Achievements
- Established cross-continental sports ecosystem connecting Sweden and India
- Integration within Nordic Smash Cricket League structure
- Partnerships with manufacturers and nutrition experts for equipment and performance nutrition
- Active collaboration across Stockholm, Sweden, Nordics, Europe and India
Feedback
Athletes and clubs value the company’s international network and cross-sport approach. Corporate partners appreciate integrated wellness and branding opportunities. The company’s recent founding (2026) represents an emerging player with ambitious international growth strategy.
Contact Information
Website: www.stockholmcity.io
Frequently Asked Questions
How does sports facility management in Sweden differ from other European markets?
Swedish sports facility management is focused on multi-purpose design, energy efficiency and usability throughout the year, due to climate conditions. While Southern Europe has all-year-round outdoor facilities, Swedish providers focus on indoor solutions such as specialist flooring, air domes and multifunctional arena designs. A good example is ARENA BAASTAD AB with its expertise in the design and management of multi-purpose arenas . A publicly-available model A privately-available model A public-private partnership model (more common)
How does Aktivitus differ from standard fitness centre personal training?
Aktivitus focuses exclusively on physiological testing and data-driven training optimisation rather than general fitness supervision . The company conducts the highest volume of advanced lactate profile and VO₂max tests annually in Sweden. Unlike fitness center personal trainers who typically design programs based on observation and client feedback, Aktivitus bases all recommendations on laboratory-grade physiological measurements, positioning itself as a medical-grade testing service.
What are the key services offered by Unisport as a facility provider?
Unisport provides complete turnkey solutions for indoor sports facilities. They are involved in the design, project management, new facility installation and refurbishment and inspections of existing facilities. Major customers for the company are municipalities and sports clubs in Sweden, Finland, Norway and Denmark. Unisport brings over 100 years of combined industry experience through heritage with classic brands Kerko Sport (1916) and Rantzows (1926).
How does Sention Health integrate with Aktivitus following acquisition?
Since the acquisition in May 2025, Sention’s technology platform and expertise are being integrated with Aktivitus’ knowledge and infrastructure. This combination enables a complete preventive health system with physiological testing (through Aktivitus), health screenings, performance optimization and individual health planning (through Sention). The integration creates the most comprehensive service portfolio for physical and mental performance in the Nordic market.
What international connections do Swedish training providers offer?
Stockholm City is focusing on cross-border talent exchange between Europe and India with structured pathways for athlete development in a variety of sports, including cricket, football, padel, bandy and endurance sports. The company is part of the Nordic Smash Cricket League ecosystem and works with clubs, academies, federations and partners to give youth and professional athletes access to global opportunities.
Which sports facility providers serve municipal clients in Sweden?
Unisport Sverige AB is the market leader in Sweden for complete turnkey solutions for indoor sports facilities, flooring, turf and equipment to Swedish municipalities. Arena Baastad AB also has municipal clients in arena design, management and event organization services and has worked successfully with various sports federations and local governments. Our long history with Kerko Sport (1916) and Rantzows (1926) gives Unisport great relations with municipal procurement departments.
What certifications should Swedish sports facilities hold?
Sports facilities in Sweden must meet the standards set by the Arbetsmiljöverket (Work Environment Authority) for indoor climate, lighting and safety. Indoor facilities need to be provided with proper flooring systems for specific sports (handball, basketball and volleyball) that need to be certified. The Unisport facilities generally meet international standards for sports flooring and equipment. Aktivitus and Sention follow international standards of sports medicine protocols for training and testing services.
How do corporate wellness services differ between providers?
Aktivitus delivers workplace health interventions based on projects that include physiological testing, training programs and health outcome measurement, usually delivered on-site or at dedicated clinics. Sention offers employers health screening and individual health planning as part of its full line of preventive health systems. Stockholm City has corporate sports programs and community engagement initiatives to promote well-being, teamwork and active lifestyles. The selection is made on the basis of whether the employer would like continuous testing and coaching (Aktivitus), extensive preventive health (Sention), or multi-sport workplace programs (Stockholm City).
