With the arrival of Chinese giants, Brazil’s food delivery market has become one of the most competitive and fast-paced in Latin America. This trend has changed an industry that was once dominated by the domestic leader, iFood. In 2025, the arrival of 99Food (backed by Didi) and Keeta (owned by Meituan) made the competition even tougher. This forced established companies to quickly adapt by forming strategic partnerships, integrating vertically and offering more services.
The São Paulo metropolitan area, which is home to about 20 million people, is the main battleground where market share changes quickly. Recent data from Worldpanel by Numerator shows that iFood’s share in the region has dropped from almost 64% to about 52.3% because of strong competition. 99Food, on the other hand, has gained 10% of the market and 15.9% of the users. In the meantime, the industry is facing bigger problems: about 60% of Brazilians still order food by phone, which is both a chance and a problem for platforms that want to reach older people.
This carefully chosen list shows five popular food delivery apps that work in Brazil. They were chosen based on their market share, number of users, geographic coverage, strategic positioning and recent changes. Whether you are a customer seeking the best options in your city, a restaurant owner seeking partnership opportunities, or an investor monitoring market trends, these apps will significantly transform the way Brazilians order food in 2026.
How We Selected the Top Food Delivery Apps in Brazil
We evaluated the applications featured in this list according to the following general criteria:
- Market Share and User Base: the size of the business, the number of active users and the percentage of delivery transactions in major markets
- Geographic Coverage: Available in all of Brazil’s states and cities, including the major metropolitan areas and the interior regions.
- Strategic Positioning: Unique value propositions, business models and advantages over competitors
- Recent Performance: growth path, investment activity and how well you deal with competition
- Service Diversification: Adding more categories, like groceries, pharmacies and other things, to restaurant delivery.
List of Top 5 Food Delivery Apps in Brazil
- iFood
- 99Food
- aiqfome
- Rappi
- Keeta
A Closer Look at Each Food Delivery App
1. iFood
iFood has been the clear market leader in Brazil for more than ten years and it has become a household name for food delivery. The platform was started in 2011 and has since grown to an unmatched size, gained brand recognition and created an ecosystem that serves restaurants, customers and delivery partners. Even though there is more competition, iFood’s value and volume continue to grow, but not as quickly in places where Chinese companies have entered the market.
Key Services and Features
- Restaurant Delivery: Full coverage of restaurants of all types and price ranges
- More items for sale: groceries, pharmacies and convenience items
- Clube iFood + Uber One is a subscription service that combines Uber and iFood. For R$21.90 a month, you get discounts, free delivery and other benefits.
- Uber Integration: Users can order rides and food through iFood and Uber on any platform. This feature will be available nationwide by January 2026.
Geographic Coverage and Scale
iFood works in all of Brazil’s states, but it is especially popular in big cities. The platform’s size makes it much easier to work with restaurants, find the best delivery routes and put money into new technology.
Recent Developments and Strategic Positioning
Facing intensified competition from Chinese entrants, iFood has responded through strategic partnerships and service enhancements. The unprecedented integration with Uber, announced in late 2025, allows users to access both platforms through a single subscription, creating a powerful ecosystem that competitors cannot easily replicate. The partnership began in Belo Horizonte and expanded to São Paulo, Rio de Janeiro, Brasília and other capitals by December 2025, with nationwide coverage expected by January 2026.
iFood has also kept its market position by being consistent in how it runs its business. Renan Morais, Worldpanel’s director of new business, said, “iFood did feel the impact of 99Food’s entry, but because it was consistent, it was less affected than other aggregators like Rappi.” The company says that the São Paulo metropolitan area hasn’t seen a slowdown and that changes in market share are partly due to customers moving from traditional phone orders to app-based platforms.
Notable Strengths or Differentiators
iFood’s primary strength lies in its scale, ecosystem and brand equity. Professor Roberto Kanter of FGV’s MBA programs says, “The app’s success can be explained by two things: its size and how long it has been around. ” A third factor is the growth of a strong vertical ecosystem that is based on a culture of innovation. iFood is no longer just a place to place orders; it has become a service platform for restaurants.
The company’s cash position, scale and ecosystem provide sufficient resources to sustain a prolonged competitive battle. Kanter notes that if competitors engage in direct competition in large centers, vying for the same restaurant, courier and consumer, the likelihood of losing is significant. iFood has enough cash, scale and ecosystem to sustain a war of attrition for much longer.”
Contact Information
Website: www.ifood.com.br
2. 99Food
99Food is the return of a well-known player to Brazil’s delivery scene. After buying the Brazilian app 99 in 2018, Chinese ride-hailing giant Didi now backs it. After not doing anything in the food delivery business for a while, 99Food started up again in 2025 with a lot of money and a clear goal to take on iFood’s dominance.
Key Services and Features
- Restaurant Delivery: Focused on rapid growth in São Paulo and other big cities
- Integration with 99 App: Easy access from within the 99 ride-hailing app
- Aggressive Discount Strategy: Big coupon discounts to get new customers and get more people to order from restaurants
Geographic Coverage and Scale
99Food has focused its early efforts on the São Paulo metropolitan area, where it has made a lot of progress in a short amount of time. Between August and October 2025, 99Food took 10% of the market share by value in the area and reached 15.9% of users, or about 3.1 million shoppers. In October, while iFood and other apps lost ground, 99Food kept growing, gaining more than 16% of the market value.
Recent Developments and Strategic Positioning
The parent company of 99Food, 99, has promised to invest R$2 billion through June 2026 to help the company grow. The platform has used aggressive coupon subsidies to get people to use it and create demand for partner restaurants. This strategy has worked well to quickly build a presence in the market.
The company’s integration with the 99 ride-hailing app provides significant cross-promotional opportunities and user acquisition channels. In a statement, 99Food said its strategy remains in early stages but believes that “over the long run, the company’s commercial structure benefits the entire delivery ecosystem, with more earning opportunities for couriers and fair prices for consumers.”
Notable Strengths or Differentiators
The main thing that sets 99Food apart is that it is backed by Didi, one of China’s biggest ride-hailing and mobility platforms and it is also part of the well-known 99 brand in Brazil. This combination gives you a lot of money and many people who already use your product to promote it.
The platform’s aggressive subsidy strategy has worked to gain market share quickly, but there are still questions about how long it will last. Experts in the field say that as subsidies go down, user activity may also go down. 99Food’s long-term success will depend on whether it can keep customers by providing excellent service instead of offering discounts.
Contact Information
Android App: 99food
3. aiqfome
By focusing on the interior—cities outside of major metropolitan areas that bigger competitors often ignore—aiqfome (stylized in lowercase) has carved out a unique niche in Brazil’s delivery market. Steph Gomides and Igor Remigio started aiqfome in Maringá. Paraná, in 2007. It has since grown to be Brazil’s second-largest delivery app and the largest in the interior.
Key Services and Features
- Restaurant Delivery: Full coverage of restaurants in the inner cities
- Multifunctional Expansion: supermarkets, pharmacies that don’t require a prescription, pet stores and other types
- Heineken Partnership: Ultra-fast beverage delivery (up to 30 minutes) with portfolio including Heineken, Amstel and other brands
- Pombo-Correio: Internal communication channel offering personalized messaging, exclusive coupons and direct consumer engagement
- Franchise Model: Three micro-franchise formats allowing local operators to represent the brand in their cities
Geographic Coverage and Scale
aiqfome works in more than 700 cities in Brazil, spread out over 22 states. It focuses on cities with fewer than 250,000 people. The platform is already in 104 cities in the state of São Paulo and it plans to add 60 more licensed operations, bringing the total to 164 municipalities by the end of 2026. The business serves about 30,000 merchants and plans to add 27,000 more after it grows.
Recent Developments and Strategic Positioning
Through its franchise system, aiqfome keeps growing. It has three home-based micro-franchise formats that don’t require hiring employees. The amount of money that can be invested varies from R$41,000 for cities with fewer than 20,000 people to R$118,000 for areas with fewer than 60,000 people.
In September 2025, iFood and Heineken formed a strategic partnership to deliver drinks rapidly to cities in the interior. The service, which started in Lavras (MG), Caetité (BA), Cerquilho (SP), Pato Branco (PR) and Sorriso (MT), promises to deliver cold drinks within 30 minutes. In the first month, the partnership’s gross merchandise volume grew by 142% and it met half of its semester goals.
The company’s co-founder and CEO, Igor Remigio, asserts that consumer behavior in the interior reflects cultural heritage. They are friendly, like going out and talking and they know the owner of the market in their area. These customs have been passed down through generations and Aiqfome adds to them, giving consumers many options.
Notable Strengths or Differentiators
Aiqfome excels due to its extensive knowledge and strong connections with Brazil’s rural communities. Aiqfome is different from its competitors because it has a business model that works well in smaller cities. It has local franchisees who know their communities well.
Grupo Magalu bought the company in 2020, which gave it financial stability and the chance to work with Brazil’s largest retail group while still being able to run its own business. The partnership with Heineken shows that Aiqfo can get big brands to work with them to reach consumers inside.
Contact Information
App Link: aiqfome
4. Rappi
Rappi, a delivery service based in Colombia, still has a strong presence in Brazil’s major cities, even though its market share has dropped recently. Rappi works in several Latin American countries and has expanded beyond restaurant delivery into fast commerce through its Turbo vertical and strategic partnerships.
Key Services and Features
- Rappi Turbo: Ultra-fast delivery (10-30 minutes) from company-owned dark stores
- Turbo Farma: A pilot program for delivering medicines started in February 2026 with 1,200 items. The goal is to reach 5,000 items by the end of the year. It launched February 2026 with 1,200 items, targeting 5,000 items by year-end
- Restaurant Delivery: Complete coverage of restaurants in big cities
- Delivery from partner supermarkets and Rappi-managed inventory for supermarkets and convenience stores
- Rappi Turbo Ready-to-Eat: Plans to grow into delivery of ultra-fast prepared food
Geographic Coverage and Scale
Rappi has stores in major Brazilian cities like São Paulo, Rio de Janeiro, Belo Horizonte and others. Its Turbo model currently has 38 stores in eight cities. The company has said it wants to grow and reach 300 cities, adding more restaurants with a $1.4 billion investment.
Recent Developments and Strategic Positioning
In February 2026, Rappi launched Turbo Farma, a pilot operation for ultra-fast pharmaceutical delivery promising deliveries in up to 10 minutes. The initiative represents a strategic shift from pure intermediation to vertical integration, using company-owned inventory and dedicated dark stores. Felipe Criniti, Rappi’s CEO in Brazil, explains: “If you ask what the main growth lever in Brazil today is, it is anchored in the Turbo model.”
The pharmaceutical vertical is interested in Brazil’s pharmacy market, which is worth an estimated R$240 billion. It has higher margins than supermarkets and a steady demand of one order per user per week. Rappi uses AI to predict demand and place couriers near stores ahead of time to help with the 10-minute delivery window.
The company has made strategic partnerships with PicPay and OpenAI and received funding from Amazon, making it more competitive. Rappi has made money for four quarters in a row, with positive EBITDA, but it puts all of its profits back into the business to help it grow. The company may go public by 2026 if the market is right.
Notable Strengths or Differentiators
Rappi’s main competitive edge is its strategic shift to vertical integration through the Turbo model. This lets the company control its inventory, make sure it is available and meet tight delivery deadlines. Criniti says that vertical integration is necessary for 10-minute delivery promises because regular pharmacies can’t pick and pack orders in the 90 seconds they need to.
Even though pharmacy associations might try to stop Rappi’s pharmaceutical initiative, it shows that the company is willing to push limits and make new categories. Due to its financial discipline and commitment to growth, Rappi stands out as one of the more sustainable competitors in Brazil’s delivery market.
Contact Information
App Link: Rappi
5. Keeta
Meituan, one of China’s biggest tech companies, started Keeta, its international delivery brand, in Brazil in December 2025. Keeta’s entry is a big deal, even though the market data is still limited and of little use. potential shift in Brazil’s competitive landscape given Meituan’s massive scale, technological sophistication and commitment to the Brazilian market.
Key Services and Features
- Restaurant Delivery: At first, the service was only available in cities in the interior of São Paulo state.
- Technology-First Approach: Focus on AI-powered logistics and proprietary delivery optimization
- Aggressive Investment: About US$1 billion (about R$5 billion) over five years
Geographic Coverage and Scale
Keeta opened for business in December 2025. At first, it focused on cities in the interior of São Paulo instead of competing with iFood in already crowded metropolitan markets. This plan is like Meituan’s successful one in China, where the company grew by moving up from smaller cities in a planned way. As of early 2026, there is still no useful data on market share.
Recent Developments and Strategic Positioning
Yuanpu Huang, a Chinese business analyst and founder of the market research firm EqualOcean, says that Keeta will change Brazil’s delivery landscape in a big way. Huang predicts that iFood will lose its number-one spot in Brazil in three years, even if it can keep its current order volume stable. Keeta can still beat it and get most of the extra growth.
Keeta’s approach differs from those of her previous competitors in several respects. Keeta doesn’t just copy other models; it uses Meituan’s unique technology platform and years of experience to improve deliveries. Huang says that iFood has done well in its home country, but “for many years it has been working in a fairly safe environment.” “It might have to be defensive when it has to compete with businesses that have better technology.
Notable Strengths or Differentiators
Keeta’s main strength is its parent company, Meituan, which is a tech giant with a lot of experience in improving delivery, artificial intelligence and very efficient logistics. Unlike new businesses that need to find good business models, Keeta comes to Brazil with systems that have been tested and improved in one of the most competitive markets in the world.
Huang says that startups have more advantages when they are the first to enter a market. Even if they come later, big platform companies like Keeta can still reach and even beat their competitors. This perspective says that Keeta’s late entry may not be as bad as it seems.
The company’s planned US$1 billion investment over five years shows a strong commitment to the Brazilian market and will give them a lot of money for subsidies, marketing and building infrastructure.
Contact Information
Website: https://www.keeta-global.com/BR/en
Honorable Mentions: Other Notable Delivery Apps
The Brazilian food delivery ecosystem includes several other applications serving specific niches or regions:
- Ambev’s Zé Delivery is a dedicated beverage delivery platform that came in third in Similarweb’s January 2026 rankings of restaurant and delivery websites. The platform primarily focuses on delivering beer and other drinks, showcasing a well-known brand.
- MenuDino: In January 2026, it was the second most popular restaurant and delivery website in Brazil, according to Similarweb’s traffic rankings.
- Delivery Direto came in fourth place in Similarweb’s January 2026 rankings, showing that it has a strong online presence.
- Takeat.app came in fifth place in Similarweb’s January 2026 rankings.
- Uber Direct: Uber Eats will stop working on March 7, 2026, but Uber’s corporate delivery service, Uber Direct, is still growing. The service lets stores offer same-day delivery to customers. Uber has changed how it delivers in Brazil to focus on Cornershop by Uber (grocery delivery) and Uber Flash (package delivery).
How to Choose the Right Food Delivery App in Brazil
- Consider Your Location: iFood offers the most comprehensive coverage across all regions. aiqfome is the best choice for interior cities, particularly those with populations under 250,000. Rappi and 99Food are strongest in major metropolitan areas.
- Evaluate Service Variety: iFood and Rappi offer the broadest range of services beyond restaurant delivery, including groceries, pharmacies and convenience items. Aiqfome is rapidly expanding its multifunctional offerings in interior cities.
- Assess Speed Requirements: For ultra-fast delivery (10-30 minutes), Rappi Turbo leads with specialized dark store operations, including its new Turbo Farma pharmaceutical vertical. People in some interior cities can receive drink deliveries in 30 minutes thanks to iFood’s partnership with Heineken.
- Compare Subscription Benefits: The Clube iFood + Uber One subscription (R$21.90 per month) is a fantastic deal for people who use both platforms because it includes free delivery, discounts and special benefits at restaurants, grocery stores and rides.
- Check Restaurant Selection: iFood maintains the largest restaurant network nationally. 99Food is aggressively expanding its partner base in São Paulo. AIQFROME excels at connecting users with local merchants in interior communities.
- Think about sustainability practices: aiqfome and Heineken plan to spend money on sustainability projects in 2026, such as campaigns to raise awareness about the environment and reverse logistics.
- Monitor Regulatory Developments: The delivery sector faces ongoing discussions about regulation, courier rights and platform responsibilities. Future regulations could affect pricing, service availability and platform practices.
Brazil’s food delivery market has entered a new era of intense competition, with the entry of Chinese giants 99Food and Keeta challenging the long-standing dominance of iFood. The five applications profiled—iFood, 99Food, aiqfome, Rappi and Keeta—represent different strategies and strengths in this dynamic landscape.
iFood maintains market leadership through unparalleled scale, brand recognition and innovative partnerships, including its groundbreaking integration with Uber. The company’s cash position and ecosystem provide resources to sustain prolonged competitive battles.
99Food has executed the most aggressive market entry in recent memory, capturing 10% share in São Paulo within months through heavy subsidies and Didi’s backing. Its challenge will be retaining users as discounts normalize.
aiqfome has built a defensible niche in Brazil’s interior, understanding and serving communities that its larger competitors overlook. Its partnership with Heineken demonstrates the commercial potential of this focused strategy.
Rappi has pivoted toward vertical integration through its Turbo model, creating new categories including ultra-fast pharmaceutical delivery. Rappi is a stable competitor with four profitable quarters and many investments.
Keeta comes in with Meituan’s technological power and a five-year, $1 billion commitment. Analysts say that Keeta could fundamentally change the market, taking most of the extra growth and challenging iFood’s leadership within three years, even though early data is limited.
The larger market context includes the gradual move of about 60% of Brazilians who still order by phone to digital platforms. This is a big growth opportunity for everyone. Changes in the rules about courier rights and platform practices could change the way companies compete with each other. Competitors and regulators are paying more attention to the exclusive contracts that have helped iFood in the past.
For customers, this growing competition means more options, lower prices and new services. There are many platform options for restaurants and delivery partners, but they also have to be careful about exclusivity agreements and commission structures. Brazil’s delivery market is full of great opportunities and big risks for investors as big tech companies fight for control.
We urge readers to look into these apps more, compare what’s available in their cities and pick the ones that best fit their delivery preferences, frequency and values.
FAQ
1. What services do food delivery apps in Brazil typically offer?
Brazilian food delivery apps offer a range of services, including restaurant meal delivery (the core offering), grocery delivery from supermarkets and convenience stores, pharmacy delivery (over-the-counter medications and personal care products), pet supplies and ultra-fast delivery of specific categories such as beverages (aiqfome’s Heineken partnership) and pharmaceuticals (Rappi Turbo Farma).
2. How much do food delivery apps typically cost in Brazil?
The cost of delivery depends on the platform, the distance, the restaurant and whether there are any promotions. Many apps have subscription plans, like Clube iFood and Uber. One costs R$21.90 a month and comes with free shipping, discounts and special benefits on both platforms. Depending on how far away the package is and how many people want it, the cost of delivery usually ranges from R$5 to R$15. New companies like 99Food use aggressive subsidy strategies to temporarily lower costs for users.
3. Which food delivery app has the largest coverage in Brazil?
iFood has the most national coverage, operating in all of Brazil’s states and having a strong presence in both metropolitan and rural areas. Aiqfome is the leader in interior cities, working in over 700 municipalities across 22 states and focusing on communities with up to 250,000 people.
4. Are food delivery apps in Brazil safe and reliable?
Big platforms use a lot of different safety measures, such as checking the backgrounds of couriers, letting customers track their orders in real time, offering contactless delivery and providing customer support. But there are still talks in the industry about regulatory oversight, the working conditions of couriers and the responsibility of platforms. Users should take normal safety measures, such as checking their orders when they arrive and using in-app support for problems.
5. What should I prepare before using a food delivery app in Brazil?
To sign up for most platforms, ensure you have a valid CPF (Brazilian taxpayer identification number). Be ready to pay; credit cards are widely accepted and many platforms now accept PIX for quick payments. Make sure that your delivery address is correct, including apartment numbers, building names and other information that will help couriers find you quickly.
6. How is competition among food delivery apps evolving in Brazil?
Competition has gotten a lot worse since Chinese-backed platforms came on the scene. After 99Food’s aggressive entry, iFood’s market share in São Paulo fell from almost 64% to about 52.3%. Platforms are responding by forming strategic partnerships (like iFood and Uber), vertically integrating (like Rappi Turbo), focusing on a specific niche (like aiqfome’s interior strategy) and making huge investments worth billions of reais. Analysts say that consolidation will continue and competition will be fierce, with Keeta possibly getting most of the extra market growth.
7. What are the most significant trends in Brazil’s food delivery market for 2026?
Some important trends include increased competition from Chinese companies (99Food, Keeta), partnerships and integration between companies (iFood-Uber), faster delivery methods (Rappi Turbo Farma), growth in delivery options beyond just restaurants, discussions about regulations impacting how platforms operate and the rights of couriers, more customers moving from phone orders to digital platforms creating new opportunities and franchise models expanding into smaller markets.
